The
Three Words Your Web Site Can't Live Without
By
Terry Dean
There
are three words which are major keys to success of any web site. Understand
these three words and you will find yourself halfway to success on
the Internet. Disregard them, and you will always be struggling to
find any type of financial success through online marketing.
1.
Free
The key
word that the entire Internet is built on is the simple word "Free."
It is a word that you will need to get to know if you want to create
a successful Internet business.
The easiest
way to get people to visit your site and to keep coming back is to
offer something for free there. It can be a free report or a free
service such as a free-for-all links page or a free search engine
submission program.
Although
everyone out there is trying to tell you exactly how to get traffic,
the secret to getting traffic is contained in that one word...Free.
You have
to come up with something interesting that is full of benefits for
your targeted market and give it away for free on your site. This
will be your hook for fishing out the right prospects continually
24 hours a day 7 days a week.
Here
are some "hooks" I have used very successfully to constantly
get traffic to come to my site and to keep coming back: Free Reports,
Free Electronic Books, Free-For-All Links Page, Free Classifieds,
Free Discussion Group, Free Newsletter, Free Real Audio or Real Video,
Free Recommend a Friend Script, Free Postcard Site, and Free Search
Engine Submissions.
The best
free thing that you can provide though for most markets is a free
report that leads into your product. For example, create a free report
on 11 Traffic Generating Tips if you sell a Internet Traffic Generation
report. Or create a report on how to get dogs to stop chewing up your
stuff if you sell dog training courses.
If you
create a free report which is a natural lead-in for your main product,
you can use one of the automated follow-up systems and create an automated
follow-up system for your sales letters to follow-up on those who
requested your free report.
So, you
would put your free report on the multi-responder as the autoresponder's
first message. Then, you would have it programmed to automatically
deliver your sales letter the next day to anyone who requests your
free report. Each of your next 8 or so follow-up messages would then
be programmed to complete the sales process.
The Free
Report which is on the first autoresponder message will be the key
to getting the hits on the autoresponder. The follow-up sales messages
will be the keys to getting automated sales for your site.
2.
Lead Product
A key
to any successful site is that they have one main product as a lead
product. You DO NOT want to focus on all of your products to each
new visitor to your site.
Too many
choices will confuse the average prospect. Give them one main choice
that you focus on continually throughout your site and all of your
materials.
I have
tested both methods...offering one product mainly and having a web
site which resembles a catalog approach. The one product approach
actually outsold the catalog approach by around 2 to 1.
Too many
products only caused confusion for my visitors, and confused prospects
that can't decide what they want usually don't buy anything. Although
a few major companies have been able to get away with the catalog
approach, it is just too difficult for the average small business.
Use your
other products as backends for multiple streams of income.
3.
Backend
The principle
of the backend sale is so neglected by most businesses that many people
don't even realize how powerful understanding it can be.
If you
develop a good backend product which many of your first time customers
go on to purchase, you almost have an unlimited money machine for
your business.
For example:
Let's
say you are in an information business selling a low cost audio tape
set and a larger video package. The first product you have sales for
$50.00 (and costs $25.00 for dropshipping from the owner) while your
second package sales for $300.00 (and costs $150.00 dropshipping from
the owner).
If the
first product you sell to customers sells for $50.00 and costs you
$25.00 to fulfill, you have $25.00 potential earnings from it where
you have to pay advertising expenses from. If it costs you on average
$20.00 advertising expense for each new customer, you would only be
earning a $5.00 profit on every new customer.
What
would happen though if you included a sales letter for your $300.00
course in every $50.00 package people bought?
If 1
out of every 5 customers you brought in on the first product would
also buy your second product for $300.00, you would be earning an
extra $150.00 off of every 5 customers. Your front end profits would
have been $25.00 for these 5 customers and your backend profits would
have been $150.00 without spending more than a couple of cents extra
for the sales letter included in the packages.
The money
is in the backend sale. Don't forget about it.
Successful
Internet Marketing can be accomplished by just understanding these
three words: Free, Lead, and Backend. It may sound a little too simple,
but these words are the three major keys to creating a profitable
Internet business.
The more
you understand about each of them, the closer you will come to the
dream business you are continually creating online...
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Dean, a 5 year veteran of Internet marketing, will Take You By The
Hand and Show You Exact Results of All the Internet Marketing Techniques
he tests and Uses Every Single Month" Click here to Find Out
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