• Obtaining a domain name with your Keyword in it may significantly affect your score on HotBot. Including the Keyword in a sub-directory name or page name can also help, although not as much. Separate multiple words by dashes, underscores, or slashes in the case of sub-directories. Consider purchasing a secondary domain name for this purpose if ranking well on HotBot is important to you.
• In general, home pages will rank higher than sub-pages, all other things being equal. Therefore, if you are looking for an additional advantage, consider purchasing additional domains named after the most important Keywords you wish to optimize, and then optimize the home page for each domain for a different Keyword. A home page is defined as a page name with the root ending in "home.", "index.", or "default." such as "index.htm", "default.asp", or "myhome.html". For example, an ideal Url would be "http://www.mykeyword.com/index.htm".
• It's recommended for HotBot that you include your Keyword in the Meta Description tag one time, but no more than one time.

• Your ranking and the ranking of other sites may be influenced by the "popularity" of the site. This is determined by how many sites link to your own. The more sites that you can get to link to you, the better!
  [View Main Page Popularity]
• HotBot favors freshly submitted pages. Therefore, schedule your key pages to be submitted at least once per week, but no more than once per day.
• HotBot rankings are currently influenced by their DirectHit technology (www.directhit.com) which tracks the number of visitors to a site AND how long they stayed before returning to the search engine. Therefore, if visitors are clicking your listing often and staying a while on your site, your ranking will go up. The best thing you can do is to write a compelling Meta Description for your page and make sure the content of your site is interesting and appealing.
• Instead of favoring Title tags like most engines, HotBot is known to favor pages with many Keywords in the Link Text and Url areas.
• Along with using your Keyword at the top of the page, be sure to use your Keyword at least once near the bottom of your page in the Body area. This can help convey an overall "theme" to the page and may improve your score. Click here to learn why.
• Since plurals are not recognized as being synonymous by HotBot, try to use the plural form of the Keyword in addition to the singular form when possible to capture more potential traffic.
• HotBot is believed to be case sensitive. If you are not already doing so, consider using upper, lower, and proper case versions of your most important Keywords to increase traffic.

* The keyword frequencies suggested below are based on the number of times ANY of the words in your phrase "WebPosition Gold" appear on the page, DIVIDED by the number of words in the phrase.

• A total frequency from 6 to 8 is suggested for the page as a whole. Your total frequency is 18.0 now, so you might consider decreasing your frequency count. Only do this if it does not conflict with advice for individual areas on the page.
• A total word count from 356 to 458 is suggested for the page as a whole. Your total word count is 1118 now, so you might consider decreasing your word count. Since this figure may be influenced by exceptionally large pages found on some engines, only do this if it will not conflict with other advice on the page.
• A keyword frequency from 1 to 2 is suggested for the Url area. Your frequency is 0.0 right now so you might consider increasing your Keyword count in the Url.
• A keyword frequency from 1 to 5 is suggested for the Body Text area. Your frequency is 6.0 right now so you might consider decreasing your Keyword count in the Body Text.
• A word count from 7 to 373 is suggested for the Body Text area. Your word count is 716 right now so you might consider decreasing your word count in the Body Text.
• For additional help in improving your rankings, click here, or see the Page Analysis.
• If you have any comments, suggestions, or questions about the above advice, e-mail us at mailto:help3@webposition.com.