Essentials
Required for a Good Affiliate Program
Affiliate programs
are among the fastest growing and most profitable
revenue sharing opportunities available. If you own a website, simply
sign up with an affiliate program and place a banner or link on your
website. You earn a commission every time products or services are
purchased via traffic from your website. If you don't have any, why
not make one today! I have elaborated
all the essential steps in my Design
section.
The
programs you choose must fit with the product or service range that
you are offering. It is important that they are natural
add ons to what you are selling. Alternatively, they must complement
the theme of your site. For example, if you offer web design services,
a natural add on could be an affiliate program for web hosting.
Look
for a unique product. Lets face it; there are an awful
lot of affiliate programs trying to sell books these days. If you
decide to jump on the bandwagon and offer the same product as everybody
else, you are at a statistical disadvantage of ever generating meaningful
revenue. Look for affiliate programs that offer unique products in
a ripe market.
Maximize your pay rate. The higher the pay rate, the less
traffic you will need to meet your revenue goals. Programs that only
offer a few pennies or a few dollars demand that you have tremendous
activity to make any meaningful revenue. Always look for programs
which gives you at least 25% of the sell value.
Only accept a clear pay structure.
Any legitimate affiliate program should spell out exactly what you
will receive for your effort. This seems basic enough, yet there are
many programs that present very nebulous pay rates. Unless the merchant
spells out exactly what you will receive for your efforts, avoid them.
With most affiliate programs you will be referring customers to the
merchant site usually with a banner or a button. The problem is that
customers will often bypass you and go directly to the merchant the
next time they want to buy. The way to prevent this is to seek
programs that give you your own site as part of the program.
Then your customers will return to your site rather than the merchant
the next time they want to buy.
Here
I can give you an excellent example of affiliate tracking used by
Five
Pillar Program by Ken.When you send a visitor to your affiliate
website, a CGI program writes a temporary cookie for his/her computer
bearing your affiliate referance.Even he or she returns years after
visiting your site and orders,commission goes to you only.
Make sure the program has a good tracking
systems. Nowadays, it is reasonable to expect that your
sales statistics will be readily available to you. Always confirm
the tracking method of any program. If possible, look for programs
that offer real time tracking 24 hours 7 days a week and that are
accessible from the web.
Take
the example of The
Internet marketing center affiliate program by Corey.From
your affiliate control page you can see the number of hits on your
affiliate site, your conversion rate,your sales status etc. Adgrafix
also have similar tracking system.
Increase your revenue potential with 2-Tier
programs. What if you refer another affiliate to the merchant?
You've just helped grow the business of that merchant. Shouldn't you
be paid for that? Being paid for helping grow the business of the
merchant seems only fair. 2-Tier programs reward you for both referring
other affiliates to the merchant as well as end customers. Look for
programs that will pay you for your affiliate referrals.
You will also
find some multi tire programs.They are promising in long run and projects
fantastic income in future.I will suggest you to start with onetime
commissions and two-tire programmes.
Look for programs that offer marketing support.
Amazingly, many affiliate programs have little or no marketing support.
This is counterintuitive considering it is in the merchant's interest
to help the affiliate succeed. Fortunately, some programs do offer
marketing support. Look for programs that give you the most tools
to succeed.
Again Five
Pillar Program by Ken and The
Internet marketing center affiliate program by Corey are excellent
examples of giving you marketing support.Both of them offer you number
of ways of drawing traffic to your site.I'm not going to describe
all the details here.Become an affiliate (It is free to join)and see
how helpful they are.
Choose a program with community support.
Again, it is in the merchant's interest to foster support
for their affiliates, yet many affiliate programs offer no community
support. Community bulletin boards tend to foster information exchange
between affiliates and usually offer news and expert advice. Look
for programs that believe in providing community support. Following
these guidelines will dramatically improve the quality of the affiliate
program that you choose. The more favorably a program stacks up against
the criterion above, the more chances for success you have when you
join.
Beware
of scams.
Download
this free e-book from SamfreeZone
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