Business
Promotion Tips and Guide
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Internet
sales is a numbers game.The more visitors you can attract to
your site the more your chances tosell. Don't expect visitors
will find your site by accident.Again you don't need just any
visitors..if you attract some one looking for designer jewelry
and you offer him a travel service, she will immediately leave
your site.So what you need is a well targeted traffic.
But how you
can get that "targeted traffic?"
Discover
how people find your site
1.Search
Engines:
What
you do when you are looking for some information in net? You
go to Yahoo or Google or Altavista and make a search.Almost
everyone starts right here. Search engines bring 84%
of the traffic to most web sites and it is still
the best,reliable and free way to attract traffic.
So..register
your site with top 10 search engines
and directories with some hot,targeted keywords.
To utilize
the potential of search engines, you need to be among the sites
displayed with in the first two pages of any search results.
To achieve
the top rankings in the search engines will take some serious
work. You have millions of competitors. To achieve the top traffic
building positions, you will need to study everything you can
on search engine positioning and meta tags.Learning how to use
the search engines yourself is a huge advantage. You can tweak
your site and resubmit whenever you need to, instead of relying
on someone else to do it for you. Make
Your Site Sell! has excellent information on
optimizing your search engine ranking.
Learn
more about Search Engine and submission
Yes it is
difficult and tricky. It needs patience,good analysis of your
competitor,and continuous modification of your pages to keep
the top position.
 Tips
To Effective Search Engine Submission
Goto
has come up with a great advertising plan for businesses.You
can actually go to http://www.goto.com
and bid on traffic for your site. You pick keywords for your
site and then place a bid of whatever price you are willing
to pay for traffic from that keyword...generally you would bid
.01 to .10 per keyword.
Then, Goto
will only charge you for the actual hits you receive from them.
If you bid one penny for the keyword and you receive 10 hits
from it today, you only owe 10 cents for the day. This low cost
traffic building method cannot be beat anywhere.
The key
to making it work for you is to come up with hundreds of possible
keywords for your site and then bid low amounts such as a few
cents on each. Then, check your stats continually and find out
what kind of traffic you are getting.
I think
this "pay per click" search engines are ideal for
the beginners and as well as for professionals too.More
about Pay Per Click Engines
2.Classified
Ad
People
actually reads Classified ADs.
Place
FREE Classified Ads When approached with the right technique,
online classified advertising can be a powerful way to attract
new visitors to your web site and promote affiliate products
to generate impressive commissions… all with very little investment!
Did you know that there are well OVER 2,000 Free Classified
Ad Sites on the Net?
It’s true…
There are
hundreds and hundreds of classified ad sites that will allow
you to post your advertisement at absolutely no cost, giving
you a cheap and easy opportunity to drive more traffic and more
sales to your web site. Of course, you need to be prepared to
work at it because placing your ad on one or two sites isn’t
going to generate much of a response.
While a
classified ad site might receive a reasonable amount of traffic,
there may only be a handful of people -- even just 1 or 2 --
each day who are interested in the category that you’ve submitted
your ad to. So you might only have a few people read your ad,
never mind click through it.
That’s why
submitting your ad to the free online classifieds is a numbers
game. If you want to generate the most sales and traffic, you
need to submit your ad to as many sites as you possibly can.
To start
placing your ads, just search "free classified ads" in any search
engine, and you'll be swamped with sites that you can post your
ads to immediately.I have prepared a list
of classified sites for my own use that are quite
useful.
Actually,
before you get started, I'd recommend saving your ad in a Word
document on your desktop, so you can just copy and paste it
instead of retyping it over and over again for each new ad site
you submit to. That way, you can be sure you won't make typographical
errors and save yourself a bit of time.
Post atleast
40 posting a day and do it regularly.Make a catchy
headline so that your ad stands out of others.
Of course,
if the thought of placing your ads manually doesn't appeal to
you and you'd rather find a way to automate this, I'd recommend
that you click here now to check out Classify
98 , a powerful software that will submit your ad to
the top 2,000 classified ad sites -- automatically. The software
is dirt cheap and can save you a ton of time, but if you're
on a really tight budget, I wanted to make sure you knew that
you could do this technique manually... at least to start with
until your traffic and sales pick up and your time is more valuably
spent on other promotions
 Post
to the most relevant group, you will reach more prospective
targets and generate more positive responses.
Post
from an address you don't mind receiving unsolicited email (spam)
from. You may have to sign up with your email account at many
classified sites and they use it for advertising.
There are
software programs which 'harvest' email addresses from bulletin
boards and you will almost certainly receive a large amount
of unsolicited emails as a result of posting a classified ad.
Make
a note of when boards fill up and are refreshed. If you
can post when the board is refreshed you will have a good chance
of taking a high place at the top of the board and receiving
more responses.
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Yahoo
Tips:
Go
to http://www.yahoo.com
Click
on CLASSIFIED link
Create
an a/c if you don't have one with Yahoo. Then click on
SUBMIT ADS
.Place
up to 10 ads where you want them (State & catagory) [it
takes YAHOO 2 days to place them]
Wait
3 days. Repeat steps 1 & 2
Click
on "EDIT ADS, click on DELETE ALL
Go
to step 4 and repeat steps 4,5,6,7
Get
your share of over 10,000,000 visitors a day. Your add lasts
60 days but may only be productive for a short time as in
slides down from #1 position, replaced by newer ads.
MORE
YAHOO TIPS
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3.Buy
low cost ads in other email news letters and E-zines
This has
the advantage of the fact that you will be reaching a very
targeted group of people who are highly interested
in a particular topic. Why? Ezines are suscribed as 'opt-in'
lists because everyone who receives an ezine has chosen to do
so. And that's why ezine advertising gets results. People
read ezines and they'll read your ad. And
if you've matched the ezine to the product you're selling, you've
reached your target audience.
Ezine advertising
is not only effective, it's cheap
as well. A 5 line ad in an ezine that goes to 3000 people will
cost you between $5 and $20 per issue.
But there
are some tricks for successful ezine
advertising.
Here
they are:
"Track
your Ads!" Say you place an ad in 5 different ezines
and get a hundred responses. If you don't track your ads, you
won't know which ezines were pulling responses and which weren't.
But how do you track your ads?
The simplest
method is to place a key or a code at the end of your
email address: yourname@yourdomain.com?subject=ezineA
Then, when you get a reply with 'ezineA' in the subject field,
you'll know which ezine it came from.
For a
URL, it's the same principle: http://www.yourdomain.com?ezineA
However, if you're going to code your URLs, you'll need a good
webstats program to track the coded URLs. These two programs
are excellent and they're both free:
- www.hitbox.com
-
Target
your audience. If you're selling a course on good
writing, don't advertise in an ezine that deals with pets; they
won't be interested.
Use the
'subject categories' in any ezine directory to find ezines that
relate to the product you're selling. You can find a list of
56 ezine directories in 'The Free Directory of Ezines'
at: www.netmastersolutions.com/tools.html
Spy
on others. Examine
the ads in an ezine closely. If you see an ad that keeps repeating
issue after issue, you can be pretty sure that it's getting
results. You've found a good ezine to advertise in.
Check
how many ads are in the ezine.
You probably won't get much response from an ad in an ezine
that has 15 or 20 ads per issue. Readers of those ezines have
become hardened to the ads and have learnt to skip them.
Bigger
is not always better.
The big ezines with 1000's of subscribers tend to have more
ads than the small ezines. Also, small ezines with only a few
hundred subscribers often have a much more targeted audience
than the big ezines.
Repeat
your ads. Research shows that off the Web, an ad
has to be seen about 21 times before someone acts on it; on
the Internet it's about 9 times. If your budget allows,
try and have your ad repeated at least three times in a particular
ezine.
Email
address vs. URL. The advantage of giving an email
address is that it gives you the opportunity to send a powerful
sales letter to the person who responded to your ad. It's also
much easier to track your ads with an email address than a URL.
Learn to write killing ads.
Keep your ads short, even if you're not using the number of
words you're allowed. Short ads are more likely to be read.
Keep your sentences short too; they pack much more power. Use
the word 'You'. Don't describe your product but tell the reader
what your product can do for them. Click
here to know more about powerful ad writing
Ezine Directory List:
Instructions for placing ads are usually found in these directories.
You can submit an ad today and have it run in just a day or
two and start making money.
Recommended
more Advertising Resources
I
have 3 good sources of e-zine advertisements
I always get good results at a very slight cost.
CASHGALORE
DOLLAR
DAY
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