But how you can get that "targeted traffic?"
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Discover how people find your site
1.Search Engines:
What you do when you are looking for some information in net? You go to Yahoo or Google or Altavista and make a search.Almost everyone starts right here. Search engines bring 84% of the traffic to most web sites and it is still the best,reliable and free way to attract traffic.
So..register your site with top 10 search engines and directories with some hot,targeted keywords.
To utilize the potential of search engines, you need to be among the sites displayed with in the first two pages of any search results.
To achieve the top rankings in the search engines will take some serious work. You have millions of competitors. To achieve the top traffic building positions, you will need to study everything you can on search engine positioning and meta tags.Learning how to use the search engines yourself is a huge advantage. You can tweak your site and resubmit whenever you need to, instead of relying on someone else to do it for you. Make Your Site Sell! has excellent information on optimizing your search engine ranking.
Learn more about Search Engine and submission
Yes it is difficult and tricky. It needs patience,good analysis of your competitor,and continuous modification of your pages to keep the top position.
Tips To Effective Search Engine Submission
Goto has come up with a great advertising plan for businesses.You can actually go to http://www.goto.com and bid on traffic for your site. You pick keywords for your site and then place a bid of whatever price you are willing to pay for traffic from that keyword...generally you would bid .01 to .10 per keyword.
Then, Goto will only charge you for the actual hits you receive from them. If you bid one penny for the keyword and you receive 10 hits from it today, you only owe 10 cents for the day. This low cost traffic building method cannot be beat anywhere.
The key to making it work for you is to come up with hundreds of possible keywords for your site and then bid low amounts such as a few cents on each. Then, check your stats continually and find out what kind of traffic you are getting.
I think this "pay per click" search engines are ideal for the beginners and as well as for professionals too.More about Pay Per Click Engines
People actually reads Classified ADs.
Place FREE Classified Ads When approached with the right technique, online classified advertising can be a powerful way to attract new visitors to your web site and promote affiliate products to generate impressive commissions… all with very little investment! Did you know that there are well OVER 2,000 Free Classified Ad Sites on the Net?
It’s true…
There are hundreds and hundreds of classified ad sites that will allow you to post your advertisement at absolutely no cost, giving you a cheap and easy opportunity to drive more traffic and more sales to your web site. Of course, you need to be prepared to work at it because placing your ad on one or two sites isn’t going to generate much of a response.
While a classified ad site might receive a reasonable amount of traffic, there may only be a handful of people -- even just 1 or 2 -- each day who are interested in the category that you’ve submitted your ad to. So you might only have a few people read your ad, never mind click through it.
That’s why submitting your ad to the free online classifieds is a numbers game. If you want to generate the most sales and traffic, you need to submit your ad to as many sites as you possibly can.
To start placing your ads, just search "free classified ads" in any search engine, and you'll be swamped with sites that you can post your ads to immediately.I have prepared a list of classified sites for my own use that are quite useful.
Actually, before you get started, I'd recommend saving your ad in a Word document on your desktop, so you can just copy and paste it instead of retyping it over and over again for each new ad site you submit to. That way, you can be sure you won't make typographical errors and save yourself a bit of time.
Post atleast 40 posting a day and do it regularly.Make a catchy headline so that your ad stands out of others.
Of course, if the thought of placing your ads manually doesn't appeal to you and you'd rather find a way to automate this, I'd recommend that you click here now to check out Classify 98 , a powerful software that will submit your ad to the top 2,000 classified ad sites -- automatically. The software is dirt cheap and can save you a ton of time, but if you're on a really tight budget, I wanted to make sure you knew that you could do this technique manually... at least to start with until your traffic and sales pick up and your time is more valuably spent on other promotions
Post to the most relevant group, you will reach more prospective targets and generate more positive responses.
Post from an address you don't mind receiving unsolicited email (spam) from. You may have to sign up with your email account at many classified sites and they use it for advertising.
There are software programs which 'harvest' email addresses from bulletin boards and you will almost certainly receive a large amount of unsolicited emails as a result of posting a classified ad.
Make a note of when boards fill up and are refreshed. If you can post when the board is refreshed you will have a good chance of taking a high place at the top of the board and receiving more responses.
3.Buy low cost ads in other email news letters and E-zines
This has the advantage of the fact that you will be reaching a very targeted group of people who are highly interested in a particular topic. Why? Ezines are suscribed as 'opt-in' lists because everyone who receives an ezine has chosen to do so. And that's why ezine advertising gets results. People read ezines and they'll read your ad. And if you've matched the ezine to the product you're selling, you've reached your target audience.
Ezine advertising is not only effective, it's cheap as well. A 5 line ad in an ezine that goes to 3000 people will cost you between $5 and $20 per issue.
But there are some tricks for successful ezine advertising.
Here they are:
"Track your Ads!" Say you place an ad in 5 different ezines and get a hundred responses. If you don't track your ads, you won't know which ezines were pulling responses and which weren't. But how do you track your ads?
The simplest method is to place a key or a code at the end of your email address: yourname@yourdomain.com?subject=ezineA Then, when you get a reply with 'ezineA' in the subject field, you'll know which ezine it came from.
For a URL, it's the same principle: http://www.yourdomain.com?ezineA However, if you're going to code your URLs, you'll need a good webstats program to track the coded URLs. These two programs are excellent and they're both free:
Target your audience. If you're selling a course on good writing, don't advertise in an ezine that deals with pets; they won't be interested.
Use the 'subject categories' in any ezine directory to find ezines that relate to the product you're selling. You can find a list of 56 ezine directories in 'The Free Directory of Ezines' at: www.netmastersolutions.com/tools.html
Spy on others. Examine the ads in an ezine closely. If you see an ad that keeps repeating issue after issue, you can be pretty sure that it's getting results. You've found a good ezine to advertise in.
Check how many ads are in the ezine. You probably won't get much response from an ad in an ezine that has 15 or 20 ads per issue. Readers of those ezines have become hardened to the ads and have learnt to skip them.
Bigger is not always better. The big ezines with 1000's of subscribers tend to have more ads than the small ezines. Also, small ezines with only a few hundred subscribers often have a much more targeted audience than the big ezines.
Repeat your ads. Research shows that off the Web, an ad has to be seen about 21 times before someone acts on it; on the Internet it's about 9 times. If your budget allows, try and have your ad repeated at least three times in a particular ezine.
Email address vs. URL. The advantage of giving an email address is that it gives you the opportunity to send a powerful sales letter to the person who responded to your ad. It's also much easier to track your ads with an email address than a URL.
Learn to write killing ads. Keep your ads short, even if you're not using the number of words you're allowed. Short ads are more likely to be read. Keep your sentences short too; they pack much more power. Use the word 'You'. Don't describe your product but tell the reader what your product can do for them. Click here to know more about powerful ad writing
Ezine Directory List:
- John Labovitz's Ezine List (this one is good but it may not be updated past March 2000 )
http://www.meer.net/~johnl/e-zine-list/- Top Ezine Ads (this one is really good but it costs a few bucks)
http://www.topezineads.com- Lifestyles Pub (this one is really good but it costs a few bucks)
http://www.lifestylespub.com- EzineSeek
http://www.ezineseek.com- eZINESearch
http://www.ezinesearch.com- The Ultimate Magazine Database
http://www.infojump.com- E-ZineZ
http://www.e-zinez.com- Best Ezines.com
http://www.bestezines.com- Ezine AdSource (paid subscription)
http://ezineadsource.com/Instructions for placing ads are usually found in these directories. You can submit an ad today and have it run in just a day or two and start making money.
Recommended more Advertising Resources
http://marketing-resources.com/creditcards.html Solo mailing for $30- http://www.the-work-at-home.com/newsletter/ads.htm Solo mailing for $10
- http://tmra-marketing.hypermart.net/orders.htm One week of daily ads for $10
- http://www.internetmarketing2000.com/advertising.html Solo mailingto 8,500 for $39.95
- http://www.noboss.com/adverti$ing.html Regular Classified to 70,000 for $50.
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