7 Sins 1. Keyword stuffing. This is the repeated use of a word to increase its frequency on a page. Search engines have the ability to analyze a page and determine whether the frequency is above a "normal" level in proportion to the rest of the words in the document. 2. Invisible text. Some webmasters stuff keywords at the bottom of a page and make their text color the same as that of the page background. This is also detectable by the engines. 3. Tiny text. Same as invisible text but with tiny, illegible text. 4. Page redirects. Some engines, especially Infoseek, do not like pages that take the user to another page without his or her intervention, e.g. using META refresh tags, cgi scripts, Java, JavaScript, or server side techniques. If you use redirection, it should have a delay of about 7 seconds. 5. META tags stuffing. Do not repeat your keywords in the META tags more than 1 to 3 times, and do not use keywords that are unrelated to the content of your site. 6. Do not submit the same page more than once on the same day to the same search engine. 7. Do not submit virtually identical pages, i.e. do not simply duplicate a web page, give the   END

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