Step
13: Link popularity (Very Important)
You also need to get as many people linking to your site as
possible. Visit related sites and ask for a link to your site.
There is a trend by the engines to increasingly use link popularity
and traffic as an indicator of relevancy.
What
this means is that the more people link to your page relative
to your competitors pages, the more you will rank highly on
the engines. Not only will getting many incoming links get
you a better rank on the engines, but it will also get you
a lot of traffic (following links is the second most popular
way people find new sites).
Furthermore, on Excite, HotBot, and Lycos, link popularity
also determines whether the engine will crawl deep into your
site and index more pages or not. Do not ignore no matter
how hard it sounds!
 Submit
to link popularity-based engines(Like Google)LAST after you
have had a chance to build your inbound and outbound links
up.
Examine
your internal link structure carefully. Even for large Web
sites, to the extent that it is possible, you want every Web
page linking to every other page. Link every page of your
site ( mainly the index page) with each other.
Build
links. Go to Google.com .
Search
for your key phrase.
Take
the top 20 site urls
For
each site again search for the links associated with that
site. Just type in the search box : link: www.websitename.com
You
will get hundreds of sites that your competitor are linked
to.
Go
to each of them and send an email to the corresponding
webmaster requesting link.You will be amazed to find that
how interested they are to link your site.
Try
to build at least 60-100 links
Submit
your pages to directories.
Submit
small comments and articles bearing your url to various
ezines.Most of the times they have html archive and search
engines enlist them Sign every guest book you come across,
be sure to include your URL linking back to your site.
Offer
sincere testimonials to sites you enjoy or benefit from.
Give permission to post your testimonial with the stipulation
that a link back to your own site be posted with your testimonial.
Post
your answers to questions in every discussion forum
you can find. Take the time to find a topic you can advise
on, and your site will be linked back to you for a long time.
Don't give bad advice, just to perpetuate a link back, or
your post may be wiped out by the moderator.
Submit
to FFA Classifieds and directories once a week. Although
FFA's are not currently indexed by many engines, some classified
sites and directories may be. However you will be rotated
out often so once a week, is a good bet to increase link popularity.
Post
your Classified ads in AOL classifieds and YAHOO classifieds
once per week. AOL classifieds also get posted in Netscape
and Earthlink. Submit your site to as many search engines
as possible. While you may not get the front page placement
right away, you will have a link back to you from them all.
Upgrade
your site to an info hub by offering prime outgoing links
- such as a search engine portal. This will help boost your
site's ranking with the search engines. Contrary to popular
opinion, linkage counts both ways, incoming and outgoing.
Check out this free distributed search engine portal: http://searchenginebase.com/.
The signup page is here: http://searchenginebase.com/sbfreeportal0.html.
Link
to lots of useful sites not directly competing with yours.
Request reciprocal links. Create more domains and interlink
them all. Avoid mere link farms - there's a ongoing witchhunt
targeting those currently. Also, check your linkage regularly.
The
first trap to avoid is joining a "link farm". This type of
program will encourage you to add several pages to your website,
linking to them from your front page, that are just links
of other web sites. You instantly have pages upon pages of
other web sites that link to you, as you link to them and
can be a great way to increase your Google Page Rank, since
one of the measurements in the Page Rank system is how many
incoming links there are to your web site. But the guys
at Google have discovered this trick and made adjustments
that can penalize and even blacklist your website for being
a link farm participant.
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