Step
4 : Learn Frequency,Weight and Prominence
Frequency
is how often a keyword appears on the page or in an area
on the page. In general, the more times a keyword appears
on the page, the more relevant it will be to that search.This
is valid for all the major sections of a web page i.e. head
and body.
Keyword
weight is the percentage or concentration of
keywords on your page in relation to all other words on
the page. A "keyword" can be either a single word, or a
short phrase. Keyword weight refers to the number of keywords
appearing in the page area divided by the total number of
words appearing in that area. More accurately, the formula
WebPosition computes the weight a little differently depending
on whether the keyword is a single word or a multi-word
phrase.
Weight
formula: (number of words in the keyword phrase * frequency)
/ total words in area
Therefore,
you're weight will logically increase when the number of
keywords on the page increases or the number of words on
the page decreases.
Prominence
is how close to the start of the area that the keyword appears.
In general, a keyword that appears closer to the top of
the page or area will be more relevant. However, sometimes
it helps to have a keyword in the middle of an area, or
even toward the end of the area.
If a
keyword appears at the beginning of an area, its prominence
will be 100%. If a keyword appears in the middle of an area,
its prominence will be around 50%. If the keyword appears
at the beginning of the area, then another repetition appears
at the end of the area, the prominence would be 50%. If
the keyword appears at the end of the area, prominence would
be 0%.
Another
factor to keep in mind when building your Web pages is keyword
proximity. This refers to the placement of keywords
on a Web page in relation to each other or, in some cases,
in relation to other words with a similar meaning as the
queried keyword. For search engines that grade a keyword
match by keyword proximity, the connected phrase "home loans"
will outrank a citation that mentions "home mortgage loans"
assuming that you are searching only for the phrase "home
loans". Therefore, always try to group words together that
might be searched on as a single phrase by a user. At least
80% of searches on average will be for two or more keywords.
S
i d e B a r
Our
Next Step will be to frame Head,Metatags and Body area so
that they rank high to a search engine.Search engines analyse
a website with respect to the keywords keeping in mind the
frequency,weight,prominence and proximity of that keyword.So
understand the basics mentioned above before proceeding.
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