Step 5 :The Title Tag   The Title tag of your Web page is arguably the most important HTML tag or element. All the search engines consider the keywords in this tag and generally give those keywords a lot of importance in their ranking system. Always use your primary keywords in the title tag at least one or more times. Try to place your primary keywords at the start of the tag. A keyword prominence of at least 54% is suggested for the Title area. Avoid listing the same word multiple times in a row since some engines may penalize for this. Instead, use the keyword multiple times, but separate them by other words in your text. Use the longer form and the plural form of a keyword when possible. For example, if you use marketing in your Title tag, a search on marketing or market will yield a match on most engines. However, words like companies will not always yield a match on company since company is not an exact "substring" of companies. In these cases you'll want to try and use both forms of the word. Use Upper/Lower case lettering for keywords in general. Longer titles are generally better than shorter ones. However, shorter ones can be used if you need to better emphasize a keyword that you're having trouble ranking well with, or if that engine appears to favor pages with shorter titles.I suggest a word count from 5 to 10 for the Title area. Make your title interesting and "compelling" to the reader to convince them why they should click there.

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