Step 7:The Headings     (Very Important)   When building web pages, many people overlook one of the more influential elements to the way an engine scores the page: The HEADING tag. Headings are the larger print, or subtitles on a page. Headings come in various sizes represented by the HTML tags <H1>,<H2>,<H3> etc. where <H1> is larger than <H2> Many engines will take the keywords within heading tags and assign them far more weight than words found in the body text. When you think about it, this is only logical since headings often give an overview of the page, or a section topic for the page. Therefore, repeat your most important keywords in the heading tags just as you should do with the <TITLE> Tag for the page. Try to keep 60% prominence in the heading tags.     Step 8 :The Link Tags   The text within a LINK is sometimes weighed more heavily than words found in the regular body text. Link Text Tips: Always use your primary keywords in the visible link tag area of at least one or more links on the page. Try to place your primary keywords at the start of the link when possible. · If generating or creating a "doorway" page, always link to another page on your site which includes more detail about the keyword topic. Avoid listing the same word multiple times in a row since some engines may penalize for this. Instead, use the keyword multiple times, but separate them by other words in your text. Use the longer form and the plural form of a keyword when possible. For example, if you use marketing in your Title tag, a search on marketing or market will yield a match on most engines. However, words like companies will not always yield a match on company since company is not an exact "substring" of companies. In these cases you'll want to try and use both forms of the word. · Use Upper/Lower case lettering for keywords in general. Example: Liquid Vitamin is sold here! ( Here Liquid Vitamin is your primary keyword)     Step9 :The Alt Tags   The ALT tag defines the text to display for a graphic if the user has graphics turned off, or if they put the cursor over it in MS Explorer. Some search engines will look for keywords in the ALT tags. Example: <IMG SRC="image.gif" ALT="Liquid Vitamin"> If your Alt Text contains more than one word,put your primary keyword first.     Comments Tag The comment tags aren't used by all of the engines, but you should still include a short comment on your site full of some of the keywords. It could help you out on a couple of the search engines.

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