Step 10 :The Body     (Very Important)   The BODY area is where the bulk of the text on a page generally resides. The ALT, COMMENT, AND LINK tags all can appear within the body area. When they do, they are counted as part of that particular area, rather than the BODY area, on the Page Critic report. The only words counted in the body are those that do not fall in some other more specific area. Always use your primary keywords in the body tag area at least one or more times. Try to place your primary keywords at the start of the tag. Try to repeat the keyword near the end of each paragraph in the body and near the end of the body area itself. Some search engines such as Lycos are claiming that they look for themes on a page and will rank pages higher that use the keyword throughout the page, rather than only at the top of the page. Avoid listing the same word multiple times in a row since some engines may penalize for this. Instead, use the keyword multiple times, but separate them by other words in your text. Use the longer form and the plural form of a keyword when possible. For example, if you use marketing in your Title tag, a search on marketing or market will yield a match on most engines. However, words like companies will not always yield a match on company since company is not an exact "substring" of companies. In these cases you'll want to try and use both forms of the word. A word count of approx.600 is suggested for the Body Text area. A keyword frequency from 1 to 10 is suggested for the Body Text area. A keyword prominence of at least 41% is suggested for the Body Text       area   Upto this point you more or less know the basics of what a Search Engine looks for in your page.It not only searches for the keywords in different areas of your page ,but also measures it's count,frequency,weight and prominence. But how can you know the count,frequency,weight and prominence in your web page? If you calculate it manually, it is a Herculean task as you have to alter your page a number of times before reaching an optimized code for all your key words. Not only that, every Search Engine has it's own norms and limits of keyword count,frequency,weight and preeminence. Here comes the utility of WebPosition Gold Page Critic.   Go to the next page to know more about this fantastic tool.

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