Tips To Effective Search Engine Submission And Optimization for Better Ranking
Search engines utilize indexing software agents often called robots or spiders. These agents are programmed to constantly "crawl" the Web in search of new or updated pages. They will essentially go from URL to URL until they have visited every Web site on the Internet.
When visiting a Web site, an agent will record the full text of every page (home and sub-pages) within the site. It will then continue on to visit all external links. Following these external links is how search engines are able to find your site regardless of whether or not you register your URL with them. Submitting your URL, however, does speed up the process. It notifies an agent to visit and index your site instead of waiting for it to eventually locate you through one of your external links.
Robots will then revisit your site periodically to refresh the recorded information. The revisiting of links is the reason why some search engines don't require you to inform them of dead links. Eventually, their robot would try unsuccessfully to update the information on a dead link and realize it no longer exists.
Finally, an easy way to tell whether a Web index is a search engine as opposed to another type of directory is by the information it requires
when adding your URL. A true search engine will only need the Web address. The indexing agent takes care of the rest.
Directories:
The main difference between a search engine and a general directory is that a directory will not list your URL if you do not register it with them. They do not make use of indexing software agents and so have no way of knowing it's out there. As a result, their registration form will be considerably longer than just your URL. Directories are usually subdivided into categories and you have to submit your URL under the most appropriate heading.
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When you type in a list of words into a search box such as Hotbot or AltaVista, to find a list of websites, some (not all) will use the Meta Tags within each web page to give you the corresponding sites to the words that you typed. This is known as Meta Tag extraction. Meta Tags are situated between the <HEAD> and </HEAD> statement within each HTML document.
example:
<HEAD>
<META NAME="KEYWORDS" CONTENT="keyword,keyword2,keyword3">
<META NAME="DESCRIPTION" CONTENT="My site is great">
</HEAD>
This obviously has many draw backs as it is down to the Webmaster to decided which Meta Tags are to be used in his/her web page. This is typically why you get Fred's lunch box website in a top 10 listing of a search phrase for pillow cases.
So search engines now utilize other tactics to spider (list and catalogue) your website. Some such as Yahoo are classified as Directories. This means that a human will actually add your site to the appropriate category.
Optimize your Web Page For good ranking :
How to use Meta Keywords
Okay lets crack on to the important part of this guide. Firstly you as the Webmaster need to establish what your Website is about and to whom it will appeal to. You will need to sit down and write a list of words which best suit your site. Try to think of words which other people will type into a search box.
Example: Your Website is about music and mainly concentrates on the sixties era.
Keywords to consider are: music, sixties music, 60s music, music from the sixties, sixties bands, bands from the sixties, the swinging sixties, the beatles, the rolling stones, the stones.
As you can see the key is to include keywords that people might search for. So be specific and add as many as you can think off. Generally though you need to only add about 25 keywords and ensure that your top priority keywords are at the beginning. You can get penalized for having to many Keywords or repeating the same word to many times.
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Installing your Meta Keywords
Now that you have your list of keywords you will need to add them to your web pages. This is a simple task and one which you will benefit from.
1. Open up your favorite HTML editor such as Notepad or FrontPage 2000.
2. View the HTML code.
3. Find the <HEAD> tag. This is at the very top of the page.
4. Add a line below the <HEAD> tag called <meta name="Keywords" content="">.
5. Between the "" add your keywords. Place a comma after each keyword. It is best to use all lower case letters.
6. It should now look something like this
<HEAD>
<meta name="Keywords" content="keyword,keyword2,keyword3,keyword4">
</HEAD>
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Meta Description Tag
Now you have successfully installed your Meta Keywords it is time to add the Description Tag to your web pages. The description is as important in getting traffic to your site as the keywords are.
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How to use Meta Description
Okay lets go back to our sixties music website. We have added the Meta Keywords and now need to add a description. The description needs to be exactly what your site is about in a not to conservative way.
Example: Top sixties bands with music, photos, sounds and more. Bands include the Beatles, Stones and Bob Dylan.
As you can see its nice and short but straight to the point. This is how your description should look. Generally 150 characters will be sufficient for the description.
Installing your Meta Description
Now that you have your description you will need to add it to your web pages. This is a simple task and one which again you will benefit from.
1. Open up your favorite HTML editor such as Notepad or FrontPage 2000.
2. View the HTML code.
3. Find the <HEAD> tag. This is at the very top of the page.
4. Add a line below the <META NAME="KEYWORDS" CONTENT=""> tag called <META NAME="DESCRIPTION" CONTENT="">.
5. Between the "" add your description.
6. It should now look like this
<HEAD>
<META NAME="KEYWORDS" CONTENT="keyword,keyword1,keyword2">
<META NAME="DESCRIPTION" CONTENT="This is the best website ever">
</HEAD>
or you can make your meta tags from here..
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Installing a Web Page Resource
The resource type that is currently in use is "document" This is the only tag that you need to put in for indexing purposes.
1. Open up your favorite HTML editor such as Notepad or FrontPage 2000.
2. View the HTML code.
3. Find the <HEAD> tag. This is at the very top of the page.
4. Add a line below the <HEAD> tag called <META NAME="RESOURCE-TYPE" CONTENT="document">
5. It should now look like this
<HEAD>
<META NAME="RESOURCE-TYPE" CONTENT="document">
<META NAME="KEYWORDS" CONTENT="keyword,keyword1,keyword2">
<META NAME="DESCRIPTION" CONTENT="This is the best website ever">
</HEAD>
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Installing a Web Page Title
Now that you have your Meta Keywords, Description and Resource installed into your web pages the final act is to ensure that each page has a Title. This isn't just a fancy addition to a web page it is one of the best ways of getting your site listed. Try and make each page title correspond to the contents of the page.
1. Open up your favorite HTML editor such as Notepad or FrontPage 2000.
2. View the HTML code.
3. Find the <HEAD> tag. This is at the very top of the page.
4. Add a line below the <HEAD> tag called <title> </title>
5. Between the <title> and </title> add your title.
6. It should now look like this
<HEAD>
<TITLE>This website page is great</TITLE>
<META NAME="RESOURCE-TYPE" CONTENT="document">
<META NAME="KEYWORDS" CONTENT="keyword,keyword1,keyword2">
<META NAME="DESCRIPTION" CONTENT="This is the best website ever">
</HEAD>
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Installing a Web Page Abstract
The abstract Meta Tag is not one of the most important of all the Meta Tags that you will need to install. It is however one of the lesser known tags on the Internet and can help you to get slightly better positioning than those sites that have not installed it.
The abstract is basically a short description of your web page. e.g. The best ever music website.
1. Open up your favorite HTML editor such as Notepad or FrontPage 2000.
2. View the HTML code.
3. Find the <HEAD> tag. This is at the very top of the page.
4. Add a line below the <HEAD> tag called <META NAME="ABSTRACT" CONTENT="">
5. Between the "" add your abstract.
6. It should now look like this
<HEAD>
<TITLE>This website page is great</TITLE>
<META NAME="RESOURCE-TYPE" CONTENT="document">
<META NAME="KEYWORDS" CONTENT="keyword,keyword1,keyword2">
<META NAME="DESCRIPTION" CONTENT="This is the best music website ever">
<META NAME="ABSTRACT" CONTENT="The best ever website">
</HEAD>
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Use ALT tags
especially if your site contains multiple photos or graphic-image maps at the top of your home page. Some search engines will take into account the text within an ALT tag when creating your site's description and keywords. In addition, you will be greatly appreciated by all people who visit your site with their Auto Load Images option turned off or by those who prefer to use character browsers.
ALT tags are placed after an image file and generally look like the following:
<img src="/images/logo.gif" alt="101biztips.com" >
The tips given above to increase your search engine optimization and ranking. For more information click here
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